Publishing & Creative

Publicity that earns attention, not rents it.

We place authors, founders, and operators in front of the journalists, podcasters, and communities who can carry their story further.

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What We Do

Three pillars. One coordinated campaign.

Media Strategy & Press Kit

Press release, media one-sheet, talking points, bio, headshot, cover art, endorsement placeholders. Everything a journalist or booker needs in one place.

Targeted Outreach

Segmented media lists by literary press, trade reviews, podcasts, community outlets, and academic press. We pitch producers, not just hosts. We follow up at 10-day intervals.

Launch Window Coordination

Coordinated embargoed media drops, launch-day email, review activation, Amazon ranking monitoring, coverage log, and post-launch award submissions.

What a Campaign Includes

Every campaign, documented.

Who This Is For

Built for stories worth carrying.

The five-month rule. Professional publicists begin 5 months before launch. Kirkus and Publishers Weekly review windows close 4 to 6 months out. Podcast bookings happen 6 to 8 weeks out. If you are inside that window, we will tell you what is still possible. If you are outside it, we will build a plan that uses every week you have.

Cultural & Community Media

Earned media works where your audience already pays attention.

For a Filipino diaspora memoir, that means Positively Filipino, FilAm Arts, Rappler, and regional community papers, not only NPR and the Atlantic. For a founder story, it means the trade press your customers read, not only TechCrunch. We build media lists around the audience you actually need to reach.

FAQ

Before you ask us about guarantees.

Do you guarantee coverage?

No. Anyone who does is not being honest with you. We guarantee strategy, effort, and transparent reporting.

What outlets do you pitch?

It depends on the book or founder. Trade reviews, podcasts, cultural and community media, mainstream literary and news press, and targeted niche press. We build the list around the story.

Can you work inside an existing publisher relationship?

Yes. We regularly coordinate with in-house publicists to cover gaps, focus on community press, or extend a campaign.

How do you report?

A running coverage log with date, outlet, link, and audience reach, plus weekly check-in notes during active campaigns.

Have a story worth telling?

Tell us about the book, founder, or moment. We reply within two business days with what coverage is realistic in the window you have.

Or email info@sandccgroup.com
Thanks. We will be in touch within two business days.