Learning Path 03
Rank for the keywords that matter.
What You Will Learn
How to run a comprehensive SEO audit across 7 dimensions -- technical, on-page, keywords, links, schema, content, and local. A scoring system that identifies exactly where to focus first.
Tools Covered
Key Resource
7-Dimension SEO Audit Scorecard -- a repeatable framework for evaluating any website with weighted scoring across all 7 dimensions.
Action Step
Run a full 7-dimension audit on your primary website and score each dimension on a 1-10 scale.
What You Will Learn
The technical foundation that makes or breaks SEO. Crawlability, indexation, Core Web Vitals, site speed optimization, HTTPS configuration, and mobile-first design requirements.
Tools Covered
Key Resource
Technical SEO Checklist -- a step-by-step guide covering every technical element from robots.txt to structured data implementation.
Action Step
Run a Screaming Frog crawl on your site, fix the top 5 technical issues, and verify improvements in PageSpeed Insights.
What You Will Learn
Keyword research that goes beyond volume. Gap analysis methodology to find opportunities competitors are missing. Search intent mapping to match content to buyer intent. Long-tail strategy for compounding organic traffic.
Tools Covered
Key Resource
Keyword Research Playbook -- gap analysis templates, intent mapping frameworks, and prioritization matrices.
Action Step
Run a keyword gap analysis against your top 3 competitors and identify 20 high-intent keywords you are not currently targeting.
What You Will Learn
How to optimize every on-page element for both search engines and users. Title tags, meta descriptions, heading hierarchy, internal linking strategy, image alt text, and URL structure best practices.
Tools Covered
Key Resource
On-Page SEO Template -- a page-by-page optimization checklist with character counts, keyword placement rules, and internal linking strategy.
Action Step
Optimize your 5 highest-traffic pages using the on-page template and track ranking changes over 30 days.
What You Will Learn
How to dominate local search results. Google Business Profile optimization, NAP consistency across directories, local citation building, review generation systems, and strategies for ranking in the Local Pack.
Tools Covered
Key Resource
Local SEO Playbook -- GBP optimization guide, citation source list, and review generation templates.
Action Step
Fully optimize your Google Business Profile, audit NAP consistency across 10 directories, and set up a review generation system.
What You Will Learn
How to build a content strategy that drives sustainable organic growth. Blog planning with topic clusters, building E-E-A-T signals, content calendar design, and competitive content gap analysis.
Frameworks
Key Resource
Content Strategy Framework -- topic cluster templates, E-E-A-T checklist, and a 90-day content calendar for organic growth.
Action Step
Build 3 topic clusters with pillar pages and supporting content, then schedule them across a 90-day content calendar.
What You Will Learn
How to build domain authority through ethical link building. Backlink strategy development, digital PR techniques, guest posting at scale, resource page outreach, and competitor link profile analysis.
Tools Covered
Key Resource
Link Building Playbook -- outreach templates, prospect scoring criteria, and a competitor backlink analysis framework.
Action Step
Analyze your top competitor's backlink profile, identify 10 replicable links, and send outreach for 5 of them this week.
Turn your organic traffic into revenue with proven sales and outreach systems.