Learning Path 04
Build prospect lists, write emails that convert, and design funnels that sell.
What You Will Learn
How to size an industry, identify the right prospects, and build a list of 5,000+ companies using free and paid data sources. Scraping approaches, email verification, and list hygiene that keeps deliverability high.
Tools Covered
Key Resource
Prospect List Building Playbook -- step-by-step methodology from industry sizing to verified email list with data source recommendations by vertical.
Action Step
Build a 500-company prospect list in your target vertical with verified emails and decision-maker contacts.
What You Will Learn
How to write cold emails that get replies without getting flagged. CAN-SPAM compliance, subject line A/B testing methodology, 4 vertical-specific templates, and the Day 1/3/7/30 follow-up cadence.
Tools Covered
Key Resource
Cold Email Template Library -- 4 vertical-specific templates with subject line variants, follow-up sequences, and compliance checklists.
Action Step
Set up your cold email tool, customize one template for your vertical, and send your first 50-email test campaign.
What You Will Learn
How to architect sales funnels using Brunson's Value Ladder, the DotCom Secrets funnel types, Traffic Secrets acquisition strategies, and the Perfect Webinar Framework. Design a conversion path from first touch to high-ticket close.
Frameworks
Key Resource
Sales Funnel Blueprint -- funnel architecture templates for each stage of the Value Ladder with conversion benchmarks.
Action Step
Map your Value Ladder from free to premium and build the landing page for your front-end funnel.
What You Will Learn
How to create an offer so good people feel stupid saying no. Hormozi's Grand Slam Offer framework -- dream outcome, perceived likelihood of achievement, time delay, and effort/sacrifice. Pricing psychology and value stacking.
Frameworks
Key Resource
Grand Slam Offer Worksheet -- a step-by-step template for designing, pricing, and packaging your core offer.
Action Step
Design your Grand Slam Offer using the Value Equation, stack at least 5 bonuses, and write the offer page copy.
What You Will Learn
How to set up a CRM that actually helps you close deals. HubSpot pipeline design, lead scoring rules that surface the hottest prospects, automated follow-up sequences, and deal stage management.
Tools Covered
Key Resource
CRM Setup Guide -- pipeline templates, lead scoring criteria, and automation workflow diagrams.
Action Step
Set up your CRM pipeline with defined deal stages, create lead scoring rules, and build one automated follow-up sequence.
What You Will Learn
How to build a sustainable affiliate revenue stream. Program selection criteria, commission optimization tactics, cookie duration strategy, FTC disclosure compliance, and a mapped overview of 19 affiliate programs across verticals.
Programs Mapped
Key Resource
Affiliate Revenue Map -- 19 programs with commission rates, cookie durations, payment terms, and vertical fit analysis.
Action Step
Apply to 5 affiliate programs that align with your content, create disclosure-compliant links, and integrate them into your highest-traffic content.
What You Will Learn
How to apply Donald Miller's 7-part StoryBrand framework to every sales asset. Position your customer as the hero, your business as the guide, and build messaging that converts across sales pages, email sequences, and pitch decks.
Frameworks
Key Resource
StoryBrand Application Guide -- BrandScript templates, one-liner formulas, and before/after examples for sales pages, emails, and decks.
Action Step
Complete your BrandScript, write your one-liner, and rewrite your main sales page using the StoryBrand framework.
Build the web presence that backs up your sales game with design and conversion principles.