Learning Path 02
The playbooks behind real audience growth.
What You Will Learn
How the YouTube algorithm actually ranks and recommends content. The 75/25 rule between satisfaction signals and engagement metrics. How to reverse-engineer discovery for your niche.
Tools Covered
Key Resource
YouTube Formula Research + Official Creator Playbook -- the foundational documents for understanding how discovery works on the platform.
Action Step
Audit your last 10 videos (or 10 competitor videos) against the satisfaction-weighted signal framework and identify the top 3 improvement areas.
What You Will Learn
How to design a content strategy that spans 5 channels without burning out. The C-suite framework assigns each channel a role -- CAI, CFO, CEO, COO, CHRO -- so every piece of content has a purpose.
Frameworks
Key Resource
Multi-Channel Content Architecture Guide -- maps each channel to its strategic role and content cadence.
Action Step
Map your 5 channels to the C-suite framework and define the role, cadence, and content type for each one.
What You Will Learn
The advertising principles of Ogilvy, Bernbach, and Hopkins translated to digital platforms. Copywriting formulas that have worked for a century and how to apply them to ads, landing pages, and social content.
Tools Covered
Key Resource
Advertising Mastery Playbook -- copywriting formulas, testing methodology, and campaign design principles from the best in the business.
Action Step
Rewrite 3 of your existing ads or landing pages using the copywriting formulas covered in this lesson, then set up an A/B test.
What You Will Learn
How to grow a social media presence from zero using the frameworks of Hormozi, Kallaway, and Dan Martell. Picking a hero platform, applying the Rule of 100, and building batching systems that make consistency possible.
Frameworks
Key Resource
Social Media Growth Compilation -- distilled frameworks from Hormozi, Kallaway, and Martell with actionable templates.
Action Step
Select your hero platform, commit to the Rule of 100, and batch your first week of content in a single session.
What You Will Learn
The Hook/Retain/Reward framework for scripting videos that hold attention. Second-by-second script templates for 7 video formats -- from tutorials to listicles to opinion pieces.
Frameworks
Key Resource
Video Script Template Library -- second-by-second templates for each format with retention benchmarks at every stage.
Action Step
Script one video using the Hook/Retain/Reward framework and map every 15-second block to a retention strategy.
What You Will Learn
CTR benchmarks by niche and how to consistently beat them. The IMPACT formula for designing thumbnails that stop the scroll. A/B testing methodology and scoring criteria for both thumbnails and titles.
Tools Covered
Key Resource
IMPACT Formula Scorecard -- a repeatable scoring system for evaluating thumbnails and titles before publishing.
Action Step
Redesign 3 existing thumbnails using the IMPACT formula and score each one against the criteria before publishing.
What You Will Learn
How to design a 90-day content calendar that scales without adding headcount. Cross-platform repurposing strategy that turns one long-form piece into 10+ distribution assets.
Tools Covered
Key Resource
90-Day Content Calendar Template -- a ready-to-use framework with platform-specific cadences and repurposing workflows.
Action Step
Build your 90-day content calendar and map each piece to at least 3 repurposed formats across different platforms.
What You Will Learn
How to build an email list from scratch, design sequences that convert, set up Beehiiv for newsletter monetization, and optimize every step of the email funnel.
Tools Covered
Key Resource
Email Sequence Blueprint -- welcome sequences, nurture sequences, and sales sequences with templates for each stage.
Action Step
Set up your email platform, create a lead magnet, and build a 5-email welcome sequence.
What You Will Learn
Why RPM matters more than views. The education vs entertainment spectrum and where your content should land. How Hormozi approaches content repurposing, strategic pivots, and audience monetization in 2026.
Frameworks
Key Resource
Hormozi Content Strategy Analysis -- a breakdown of the strategic pivots, repurposing systems, and monetization framework.
Action Step
Calculate your RPM across all content channels and identify the highest-revenue content type to double down on.
What You Will Learn
How to build KPI frameworks that actually inform decisions. Attribution modeling for multi-channel businesses. How to analyze channel performance and reallocate resources based on data, not gut feeling.
Tools Covered
Key Resource
KPI Dashboard Template -- a ready-to-use framework for tracking the metrics that matter across all channels.
Action Step
Build your KPI dashboard with the 5 most important metrics per channel and set up weekly review cadence.
Now that you have the growth playbook, master SEO to build organic traffic that compounds over time.