CMO and Creative Director Accelerator

Library

Further Reading Library

Thirty-one original cliffnotes summaries of the books referenced across modules 1 to 14, each with a verified YouTube companion and an essay prompt. Substance, not skim.

Cross-module reference

Using LLMs for Marketing

A practitioner walkthrough. Which LLM to use for which job, how to structure a prompt, the workflows that actually beat doing it by hand.

Cross-module reference

Glossary of Acronyms

POEM, VRIO, MEDDIC, ESOV, NRR, GRR, and the rest of the shorthand that shows up across modules. Each term defined in one to three sentences with an example or use.